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Privacy Policy

Effective Date: 31 August 2026

POTAGO ("we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your information when you visit POTAGO.co.uk or engage with our lead generation and business development services.

Who We Are

POTAGO is a UK-based B2B lead generation and business development company that combines human expertise with AI-powered tools to help businesses identify, engage and connect with potential customers.

If you have any questions about this Privacy Policy, please contact us at:

Email: leads@potago.co.uk

Information We Collect

We may collect the following types of information:

Information you provide

  • Name

  • Company name

  • Job title

  • Email address

  • Telephone number

  • Any information submitted through our contact forms or enquiries

  • Information collected automatically

When you visit our website, we may collect:

  • IP address

  • Browser type and device information

  • Pages visited

  • Time spent on the website

  • Referral source

  • Cookies and analytics data

How We Use Your Information

We use your information to:

  • Respond to enquiries

  • Provide lead generation and business development services

  • Arrange meetings and sales appointments

  • Improve our website and services

  • Send relevant business communications where appropriate

  • Comply with legal and regulatory obligations

  • We only process personal data where we have a lawful basis under the UK GDPR.

AI and Lead Generation

POTAGO combines human expertise with AI-powered tools to research businesses, identify relevant decision-makers and improve the efficiency of our prospecting activities.

AI assists with research and data organisation, but all outreach, qualification and commercial conversations are conducted by experienced human business development specialists.

We do not use AI to make automated decisions that have legal or similarly significant effects on individuals.

Marketing Communications

If you contact us or express an interest in our services, we may send you relevant business communications.

You can opt out at any time by clicking the unsubscribe link in our emails or by contacting us directly.

We do not sell your personal information to third parties.

Sharing Your Information

We may share information with trusted service providers who help us operate our business, including:

  • CRM and customer relationship platforms

  • Email communication providers

  • Analytics providers

  • Secure cloud hosting services

All third-party providers are required to process personal data securely and in accordance with applicable data protection laws.

 

 

Data Security

We take appropriate technical and organisational measures to protect your information against unauthorised access, loss, misuse or disclosure.

While no online system can guarantee absolute security, we continually review our processes and systems to safeguard the data we hold.

Data Retention

We retain personal information only for as long as necessary to:

  • Deliver our services

  • Maintain legitimate business records

  • Comply with legal obligations

  • Resolve disputes or enforce agreements

When data is no longer required, it is securely deleted or anonymised.

 

 

Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent where consent is the legal basis for processing

To exercise any of these rights, please email leads@potago.co.uk.

 

 

Cookies

Our website uses cookies to improve functionality, analyse website performance and enhance your browsing experience.

You can manage or disable cookies through your browser settings. Some website features may not function correctly if cookies are disabled.

Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites and encourage you to review their privacy policies separately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology or our services. The latest version will always be published on POTAGO.co.uk with the revised effective date.

Contact Us

If you have any questions about this Privacy Policy or how POTAGO processes personal data, please contact:

POTAGO

Email: leads@potago.co.uk

Website: https://www.potago.co.uk

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